Finding Joy in the Chaos of Twitter

Hey there 👋

Hope you're doing good.

Before we get started, I have an important update for you.

If you ever wanted to launch your product on Twitter, and were not sure how to do it right, then you  might find this useful.

I am building a swipe file of 50+ wildly successful product launch tweets from startup founders.

You can get it here 👇

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Now, let's get started -


How to Build an Engaged Twitter Audience

Let's be honest, Twitter can feel chaotic. ​

Especially early on, when you're just starting out. Building an audience can get overwhelming.

​It starts to feel like too much "work" and not much fun. ​

That is the stage when most people give up on the platform.

​But this is where Kevon's teachings can help us.

​His ideas around building in public, making friends and finding joy in chaos are invaluable.

They will help you build an engaged audience on Twitter in a sustainable manner. ​

And in a way that new opportunities find YOU, instead of you having to go out searching for them.

Kevon Cheung is the founder of Public Lab, creator of Making Twitter Friends, writer of the definitive guide to building in public. ​And also the author of the book Finding Joy in Chaos.

I had invited Kevon for an Indie MBA event where he shared his wisdom around audience building with a bunch of other founders.

This is the recording of the hour long session, do check it out -


What I've been up to recently:


Update on the Indie Mastermind Program

We had the first calls of the indie mastermind programs yesterday.

The Slack channel was already active since a week, but the calls started yesterday.

The vibe and the energy of the calls was very positive. I really enjoyed facilitating them and the hot seat participants also found a ton of value in the sessions.

I think I will run them again in August.

You can find the program useful if you're -

  • Looking to quit your job and start your own business.
  • Want grow your bootstrapped business.
  • Are looking for feedback, accountability and support of like minded people.

If you're interested, you can join the waitlist here.

And you can find all the details on the landing page.


That's it from me this week.

Do let me know what you thought of the session with Matthias, it will help up both improve our game.

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