Hey friends 👋
So it's been almost 2 months since I started pre-sales for my writing course.
And 1 month since I substantially raised prices.
So price went from $15 to $29
And guess what, my revenue actually increased since the price rise.
I raised prices for my writing course on April 13th
- Views: 588
- Sales: 60
- Money made: $357
- Views: 920
- Sales: 37
- Money made: $626
Conversion rates fell, but revenue actually went up.
Few things that made a difference:
- I think increased perceived value of the product.
- A cover picture.
- refined copy.
- more social proof.
- Finished product. (Initially it was just pre-sales. Now it's actual sales.)
Now I'm building a landing page on Carrd, let's see if it helps in increasing the revenue.
I think we should not hesitate from raising prices for our products. I will experiment with more price points in the future.
This is also in line with an article I wrote last week:
I also tweeted about this insight, do let me know what you think: